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Tag Archives: Marketing Campaign

Utilizing Preheaders in your Email Marketing Campaigns

Preheaders are a powerful marketing tool.  They can influence your email marketing campaigns, as they increase your click through rates, which is every email marketer’s main goal.  With some understanding, creativity, and ingenuity, you just may find yourself using them in your next email campaign. What is an email preheader? ...

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Building your First Email Marketing Campaign

Email marketing is a cost-effective and highly sophisticated communication tool, able to send thousands of messages globally, within seconds.  With the click of a mouse, marketers can modify and tailor their campaign messages to many targeted audiences, based on their preferences, interests, and purchase history. Choosing the Right Email Marketing ...

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