Small business advertising
In the past, only huge firms carried out expensive online marketing. Back then, local small businesses did not see any need to conduct online internet marketing. But now searches for local businesses or local firms have replaced the white and the yellow pages. Very simply put, if your small corporation can’t be found online, you will not grow, and there is a good chance that you will not continue to exist.
The intent of this article is to show some of the alternatives accessible to local establishment and small organizations for publicity or campaigning online on the internet. These can be categorized as internet ad postings on classified ad sites, video infomercials, developing a website and making it visible to the public, setting up your Google Places account, and harnessing the power of social networks.
Free and paid classified ads posting can be very productive if done right or a total waste of time and money if not accomplished in a marketing friendly way. The sites getting the majority of classified ads postings are Craig’s List and Backpage. Both of these site will allow text and graphic advertisements. Unhappily most people who own local small businesses do not comprehend the html web language required to fabricate picture ads, so the majority of the advertisements are tedious black and white text ads. What is more important about these ads is that often the search engines locate them and bring them to page one for explicit product or service searches. In its place of carefully reading these text ads the potentially spending customer says to heck with it and goes to the next SERP result not including ever discovering out what you were advertising; a tragedy! If the text does get their attention, there is often no link to a website or expedient and immediate technique of getting more information. In other words, these ads need an efficient internet marketing message that converts! Those potential clients at once leave without even finding out what was there. If classified ads are properly placed, there is no reservation that they can and do make a significant amount of traffic. It is imperative that the local partnership or the local business owner learn how to write these ads so that they grab the reader’s attention, and which have a strong call to action to cause the reader to convert.
The Power of Video
YouTube could be as powerful a advertising and marketing venue as Google itself; many searchers only search videos! Inhabitants love to watch video. Traffic generation by video can be a very prolific means of driving traffic to your local company. Although YouTube is the largest and most popular video site, it is by far not the only video posting site, there are scores of them; and video can be hosted on your own sit or any other hosting site. Video posting sites are influential, as you can make a video infomercial in minutes and right away have it sending your special message 24/7. The dominant video tools and posting options today equal or exceed the power of high impact television advertisements. It is possible to create a clickable good looking graphic ad for Craig’s list or Backpage which bring people off of those sites to a video running on your own website, complete with all of the available marketing and advertising ideology in place! In this way you are on a page that you control, there are no YouTube competing videos, and you can have a lead capture form and other marketing material on that site. A typical Faux clickable ad (embedded code is not allowed on Craig’s list or Backpage advertisements) can be had for about $500 and it can be used over and over again. Don’t have a site to host the video, don’t worry these same professionals are able and happy to host the video and your other marketing material for about $25 per month.
Get your Local Business webpage on Page one SERP
This is one of the most powerful tools available to local company proprietors, but not the only one by far. This process involves the selection and securing of a profit-making URL or domain, producing a page or mini site and optimizing it to be found for specific search terms on the internet. If this is done properly, every time a person searches for your products or service, your company appears on the first page of Google as an “Organic Ad” and when people click on that search ad they land on your website. Please be reminded, that you can optimize your web page for a few as one keyword string. Some local corporation and small corporation proprietors prefer to start with a few keyword phrases, and add to the number of keyword campaigns as their sales intensify.
Google Places is the New Small Business SEO
Perhaps the first thing that a Local Business holder ought to do is to set up their Google places account. Google Places is the new name for Google Maps. Google has strict rules on how to set up your Google Places account and how to optimize it, so you are well advised to seek out a professional to help you with this significant task. In certain cases, these Google Places listings actually drive the Organic listings to page two. When your Google places comes up on page one it is a direct line to your local business, including your business name photos of your choice, your business phone number, the street address, website, email address, store or office hours, video infomercials, product descriptions, and much more.
Social Networking and network Business solutions.
SEO today, Social Media tomorrow! Savvy businesses advertise their Facebook and Twitter links to attract more loyal customers. There is an entire industry being created around social media marketing. Small business and local business owners who know how to set up and maintain a dynamic Facebook profile can benefit from exponential growth. Social media marketing is extremely important and very powerful small business and Local business marketing venues, so much so that they require a dedicated article. Stay tuned!