If you are reading this then definitely you are one of those people who have heard that with SEO a handsome amount of money can be earned. But you are confused that how it can be possible? In fact you are not the only one; there are many people who are unaware of this great tool. Basically, we use Internet as a source of information only. But the business persons see Internet with different angle. They started to use internet as a marketing media, where they can easily sell out their product and services. The entrepreneurs saw that approximately 70% of the world population is using the internet and if they market their product online then there would be huge chances of success. At that time there was no tool available to do marketing campaign over internet. Later on when the Google introduced the different set of tools for online marketing, the people used those tools and started their online marketing campaign. These tools were easy to use and extremely result oriented. As time goes on, the tools are getting better and better.
What is SEO?
The Online Marketing and SEO are the synonyms of each other. SEO is the abbreviation of Search Engine optimization, and its expert is known as Search Engine Optimizer. Every website owner wants to increase the traffic on its website that can be done by appearing the website on top of search engine results. With SEO it can be done easily. According to a research, 99% of Internet users must visit the links of first page, therefore, the higher the position of your website link on Search Engine the higher the chances of traffic. Surprisingly, there are 2 billion searches a day on Google. It means 300 million people regularly use Google to find the information. Along with Google, the other leading search engines such as Yahoo and Bing also hold similar amount of traffic.
Now you understand the concept behind SEO, the next step is how to do Search Engine Optimization and what are the ways to do it?
Methods to do SEO
Just like physical marketing, there are many ways to promote the product such as: advertisement, direct selling etc. Similarly, in online marketing there are different ways to do it. These are as follows: